Apple’s Q3 2012: 26M iPhones, 17M iPads, 4M Macs, and 6.8M iPods
Apple reported its Q3 2012 earnings and sales numbers with many seeing it as a disappointment.
Apple managed $35.0 billion in revenue for the quarter, slightly lower than the $37.1 billion expected.
In the last three months, Apple sold a lot of iPads, iPhones, iPods and Macs with the iPad faring the best at 17 million units sold, an 84% increase year-over-year.
The iPhone on the other hand did not sell as well, Apple still managing to sell 26 million units, up 28% year-over-year.
It was expected the iPhone would not sell as well with expectations of a new iPhone looming. The decrease in iPhone sales is never the less troublesome for Apple it’s a tremendous revenue and profit generator for the company.
iPod sales were down again as continues to be marginalized with more and more consumers purchasing smartphones, using them as an MP3 player. At 6.8 million unit sales this quarter, it does remain the most popular MP3/MP4 player on the market.
Mac sales fell short of analysts expectations and only managed 4 million units. This is a bit interesting as it was a quarter containing a major model upgrade–the MacBook Pro with Retina display. Supply levels have been limited, however, and this is likely the cause of these lower sales numbers.
“We’re thrilled with record sales of 17 million iPads in the June quarter,” said Tim Cook, Apple’s CEO. “We’ve also just updated the entire MacBook line, will release Mountain Lion tomorrow and will be launching iOS 6 this Fall. We are also really looking forward to the amazing new products we’ve got in the pipeline.”
“We’re continuing to invest in the growth of our business and are pleased to be declaring a dividend of $2.65 per share today,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the fourth fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $7.65.”