Apple iPad destroys tablet web traffic competition
A new study from Onswipe reveals that the iPad accounts for nearly all web traffic originating from tablet devices.
According to Onswipe, Apple’s iPad represented 98.1 percent of 29.5 million unique impressions on over 1200 sites from September 13th – 20th 2012. That percentage dwarfed the second-place Samsung Galaxy Tab, which garnered only 1.53 percent.
Motorola’s Xoom (remember the Xoom?) squeaked out only 0.21 percent of tablet-based traffic, with Amazon’s Kindle Fire coming in at an even smaller 0.11 percent of traffic.
Onswipe’s results reveal iPad users spent 56.9 percent more time in web surfing sessions than iPhone owners, and the iPad’s 54.5 percent share of total mobile web traffic is more than double the iPhone’s 19.05 percent share.
Further, Apple’s iOS owns 75.12 percent of total mobile content consumption across Onswipe’s monitored networks, with Android taking 22.3 percent.
Overall, the news is very encouraging for Apple and users of both the iPhone and iPad.