The last two iPhone commercials have really hit home for me. They show everyday users of the device doing everyday things. It actually sounds odd when you think about it, to show how common and non-special the things the users are doing are…until you realize these are the types of applications we all WANT to use them for. Taking pictures. Listening to music. These are two of the most desired uses of a smartphone, and “everyday” more people are using the iPhone than any other phone to do them…that makes it special. Add to that an array of great cuts of special family moments, personal moments, moments with friends, all spliced together with great background music…and well, you get the magic that is the “Everyday” commercials.
Well done Apple. Keep it up!
The latest, “Music Everyday” is below.