Cadillac takes a page from the Hyundai Equus playbook and will give each 2013 Cadillac XTS buyer an iPad, said General Motors.
The giveaway of the $500 tablet underscores the fact that “the XTS is the most technically advanced car Cadillac has produced so far,” said GM.
The iPad will be customized for XTS buyers with a Cadillac User Experience or CUE App that tutors users on the vehicle’s infotainment system. The iPad will also include the MyCadillac App and OnStar RemoteLink.
The 2013 XTS, which competes with the Audi A6, starts at $44,995, including a $920 shipping charge. It goes on sale this spring and slots in above the CTS in the Cadillac lineup.
Cadillac describes its CUE system as “a comprehensive in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data.”
CUE debuts this year on the 2013 XTS, ATS and SRX.
Korean automaker Hyundai gave away approximately 2,000 $500 base iPads with the launch of the Equus luxury sedan, but discontinued the giveaway with the 2012 model.
The Equus owners manual was loaded onto the iPad, in addition to being available in paper form in the vehicle.